When promoting your business, you want to get in front of as many people as possible. Facebook and Instagram gets more eyes on your business with Engagement ads. And while just Facebook posting itself may be helpful, Facebook advertising is a sure-fire way to get your business in front of even more potential customers.
Facebook advertising drives Engagement with your business and Traffic to Your Site!
One of the benefits of Facebook Engagement advertising is that it increases engagement with your business on the platform, which leads to more followers–and more shares, and comments.
When you post a picture, a blog post link, or a status update on your Facebook page, Creating a FB Engagement Campaign, users can engage with that post, whether by liking, sharing, or commenting on them. Once they’ve engaged with your business, not only are they aware of you but that they’re also interested in you, which is a good way to start pixeling (tracking) for Re-Engagement on future posts, etc… They are going to see your new posts each time they log into FB and Instagram.
Another benefit of Facebook Engagement ads is that you can get more likes on your Facebook business page. When a person likes your Facebook page, it allows them to see your organic Facebook posts in their News Feed. So, while post likes are good for engagement and reach, you need page likes as the foundation of your Facebook marketing strategy.
Facebook advertising helps you get more likes to your page through Engagement Like Campaigns. These ads link to your page and the ad’s call-to-action (CTA) is literally “Like Page.
Social Media Campaign Outline
- Facebook Image Ads
- Facebook Video ADs
- Use Instagram to feed the Facebook engagement campaigns
- Create Posts using your current content as well as when you add new content
Facebook ads guarantee views, anyone can post to Facebook, right? Why not just create a business page and post there for free? We know that a Facebook page is a great way to boost your online presence and engage with customers. However, your page is a destination that users have to go to, usually not something that just shows up in their News Feed.
Organic reach for Facebook business pages is extremely low (5.2%—which has gone consistently down from 5.5% and 7.7% from the last two years prior), so even if you have followers, you’re only reaching a fraction of them by relying on organic Facebook marketing alone. Plus, the only way you will show up in a user’s News Feed is if they like your page and then adjust their settings to receive notifications.
Facebook ads, on the other hand, are placed right in front of users you choose so you know your audience is seeing information about your business.
Targeting – Residential Home Owners in your Selected Area’s
With more targeting options than ever, your Facebook ads can be shown to the people most likely to become your customers. This is one of the biggest reasons to advertise on Facebook. With the ability to target a highly specific audience, you can cater your content according to each audience, further increasing your ads’ effectiveness.
Remember, you don’t only have to show to people who have already known, liked, or interacted with your page. There’s a whole world of targeting with options like age, gender, interests, job titles, or location. On top of that, you can also create custom audiences based on those most likely to be your customer.
Quick Overview –
- “Campaigns” are an umbrella that runs everything under it – sets budget etc.…
- “Ad Sets” are what sets the targeting and demographic
- “Ad Creatives” are what the user sees
Set Up Social Sales Campaigns
The Engagement Campaigns are going to be for –
- Likes
- Follows
- Shares
- Branding
- Sending direct traffic to your site
- Top of Mind Ads
Top Of Mind Branding Engagement Objective
What platforms support the engagement objective?
Lead Campaigns
Under the same umbrella, we should spend some ad spend to get you directed Targeted Leads. 95% of my clients have me run their campaigns through my Business Manager Account (this gives me way more control over the campaign, plus my FB Rep will have access to it so we can work on different angles and new features as they go live)
Then I fund the ad spend account and give them a link so they can follow the reach/impressions/shares/likes/ etc… in real-time. i.e.
My Site https://targetedleads365.com explains the basics of what the process consists of. There is also a realtor case study there.
You can collect leads directly through your ads on the platform using Facebook lead ads.
This is a huge benefit because it makes it as easy and seamless as possible for users to convert to a lead. The easier it is to convert, the more conversions that will happen!
I create everything the client does not have to lift a finger… Creatives/Videos/Images Etc.… I handle everything.
Lead Campaign Sample:
SAMPLE – Custom Ads Dashboard for reporting. All your Campaigns will have this.
https://app.cyfe.com/dashboards/1015346/61d5bd7f12916100320112660560
As we add campaigns and campaign OBJECTIVES, Modules will be added to Your Dashboard in real-time. The Dash is set to refresh every 30 Seconds so we both can review. The Dash will start Displaying STATS as we Launch Typically takes a week to start showing stats after launch. Then it will refresh every 30 Seconds
$1,500 – 30 days
- $1,000 of the $1,500 is Ad Spend
- Setup (included)
- Connect Lead/Sale Delivery System
- Research Niche/Target Demo/Areas etc…
- Engagement Campaign Creation
- Targeted Lead Campaign Creation
- Unlimited Ad Sets
- Unlimited Ad Creatives Image/Video
- Daily Campaign Optimization
- Monthly Reporting
Please feel free to Call/Text me with your Questions – 603-401-9923
Email me rick@targetedleads365.com
Rick