Hi Kayla, I wanted to put this together for you so we can set up a chat. I wanted to give you a quick rundown of the different marketing angles we can hit and what I recommend for your Goals that we discussed. This is long-winded but worth a quick skim.
We can discuss your budget then to see what fits you best and I can explain in more detail why I made those recommendations…
For your situation, I would recommend one of these approaches (in order)
- Engagement Campaign
- Omnipresent Campaign
- Targeted Leads Campaign
There are quite a few different ad campaign objectives that you can run via Facebook and Instagram. Depending on your needs for example:
“Social Media Management/Manager” – Creating, scheduling, analyzing, and engaging with content posted on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
A social media management campaign objective for local businesses is a marketing strategy aimed at maintaining an active and engaging presence on the social media platform. The primary goal of such a campaign is to build brand awareness, establish credibility, and engage with customers to build relationships and drive sales.
The social media management campaign allows local businesses to regularly post high-quality content that resonates with their target audience. The campaign also involves actively responding to comments, messages, and reviews to demonstrate excellent customer service and build customer loyalty.
For example, a local clothing boutique can run a social media management campaign to post daily updates about new arrivals, fashion trends, and styling tips to keep their followers engaged and interested. The campaign can also involve responding to comments and messages promptly, addressing customer concerns, and thanking customers for their support.
Overall, the social media management campaign objective is an effective way for local businesses to establish an active and engaging social media presence, build customer loyalty, and drive sales.
Here are some benefits of having a social media manager:
Strategy development: A social media manager can develop a comprehensive social media strategy that aligns with your business goals and objectives.
Consistency: A social media manager can ensure consistent posting and messaging across your social media platforms, which can help establish your brand identity and improve brand recognition.
Audience Engagement: A social media manager can engage with your audience through regular posting, responding to comments and messages, and creating interactive content.
Reputation management: A social media manager can monitor your brand’s online reputation and respond to negative feedback while showcasing positive reviews.
Targeted campaigns: A social media manager can create targeted campaigns that reach specific audiences based on factors such as age, gender, interests, and behaviors.
Cost-effectiveness: A social media manager can help you save time and resources by managing your social media presence and campaigns, allowing you to focus on other aspects of your business.
Overall, having a social media manager can be a valuable investment for businesses looking to improve their social media presence, engage with their audience, and drive business results through targeted campaigns and data-driven insights.
“Social Media Marketing” – Involves creating and sharing content, as well as engaging with a target audience to drive website traffic, brand awareness, and customer loyalty.
A Facebook social media marketing campaign objective for local businesses is a marketing strategy aimed at promoting a business’s products or services to a target audience on the social media platform. The primary goal of such a campaign is to increase brand awareness, drive website traffic, generate leads, and ultimately increase sales.
The social media marketing campaign involves creating and promoting targeted content such as images, videos, and advertisements to reach the desired audience. The campaign can target specific demographics such as age, gender, location, interests, and behaviors.
For example, a local fitness center can run a social media marketing campaign to promote a new training program to people in the local area who have shown an interest in fitness, health, and wellness on Facebook. The campaign can include promotional images, videos, and advertisements, and lead to a dedicated landing page or offer.
Overall, the social media marketing campaign objective is an effective way for local businesses to reach potential customers, promote their products or services, and drive sales. The campaign allows businesses to track their success by monitoring engagement metrics, website traffic, and lead generation.
“Targeted Traffic Campaign” – Sending Targeted Traffic to Your Site for Product Sales, Service Sales, Newsletter Signups, Etc…
A Facebook-targeted traffic campaign objective for local businesses is a marketing strategy aimed at driving specific and relevant traffic to a business’s website or physical store location. The primary goal of such a campaign is to increase the number of people visiting a business’s website or physical store and to drive sales.
The targeted traffic campaign allows local businesses to reach potential customers who are more likely to be interested in their products or services. The campaign is designed to target specific demographics such as age, gender, location, interests, and behaviors.
For example, a local bakery can run a targeted traffic campaign to drive more visitors to their website to order baked goods for delivery. The campaign can target people in the local area who have shown an interest in baked goods, cooking, and food-related pages on Facebook. This can lead to more website visitors, more orders, and ultimately more revenue for the bakery.
Designed to drive traffic to a website, landing page, or other online destination. Here are some benefits of using a targeted traffic Facebook campaign:
Increased website traffic: By driving targeted traffic to your website, you can increase the number of visitors and potential customers who are exposed to your products or services.
Improved conversion rates: With targeted traffic, you can reach users who are more likely to be interested in your offerings, resulting in higher conversion rates.
Cost-effectiveness: Targeted traffic campaigns can be more cost-effective than other types of Facebook ads, as they allow you to focus on the users who are most likely to convert.
Advanced targeting options: Facebook’s targeting options allow you to reach specific audiences based on factors such as age, gender, interests, and behaviors. This means you can create highly targeted campaigns that are more likely to be successful.
Retargeting opportunities: Facebook’s retargeting options allow you to show ads to users who have already interacted with your website or content, increasing the likelihood of conversion.
Valuable data and insights: Facebook provides detailed analytics and insights into your campaign performance, allowing you to measure the effectiveness of your campaigns and optimize for better results.
Overall, a targeted traffic Facebook campaign can be a powerful tool for driving qualified traffic to your website, improving conversion rates, and providing valuable data and insights for future optimization.
“Engagement Campaign” – Building Followers, Likes, Post Shares, Top of Mind, Branding, etc…
We can also add in the post copy that we are posting for engagement with your website link, email, phone number, etc…A Facebook engagement campaign objective for local businesses is a marketing strategy aimed at increasing user interaction and involvement with a business’s Facebook page. The primary goal of this campaign is to boost engagement metrics like followers, likes, comments, shares, and overall brand visibility.
The engagement campaign can help local businesses to build brand awareness, increase customer loyalty, and drive traffic to their physical store or website. Additionally, it provides an opportunity to connect with potential customers and respond to inquiries, feedback, and reviews. This can create a buzz around the brand, build a community of loyal customers, and increase foot traffic to your website or your physical store.
Here are some benefits of using Facebook engagement campaigns:
Increased visibility: The more engagement your posts receive, the more likely they are to appear in users’ news feeds, increasing your brand’s visibility and reach and followers.
Improved brand awareness: Engagement campaigns can help you increase awareness of your brand and its products or services. By creating engaging content and encouraging users to engage with it, you can build a community around your brand.
Enhanced customer loyalty: Engagement campaigns can help you build relationships with your customers by giving them a voice and encouraging them to interact with your brand. This can lead to increased loyalty and advocacy.
Cost-effective: Engagement campaigns can be a cost-effective way to reach a large audience on Facebook. They are often less expensive than other types of Facebook ads, such as lead generation or conversion campaigns.
Better targeting: Facebook’s targeting options allow you to reach your ideal audience based on factors such as interests, demographics, and behavior. This means your engagement campaigns can be highly targeted, increasing the likelihood of success.
Valuable data: Engagement campaigns can provide valuable data about your audience’s interests and preferences. By analyzing this data, you can optimize your future campaigns and create more effective content.
Overall, Facebook engagement campaigns can be a powerful tool for building brand awareness, increasing customer loyalty, and driving engagement with your content.
“OMNIPRESENT Campaign” – Powerful Campaign for deeper reach and connecting with potential clients/customers.
OMNI is a marketing approach that aims to maintain a constant and consistent presence in front of target audiences across multiple channels and touchpoints.It involves leveraging various marketing channels, such as social media, and display advertising, to reach potential customers at different stages of the buyer’s journey.
An omnipresent marketing strategy helps to increase brand recognition, establish credibility, and build trust with customers by providing a seamless and cohesive experience across all channels. Maintain a constant presence in their newsfeed. This approach can help to increase brand recognition, establish credibility, and build relationships with customers on the platform.
The benefits of running an omnipresent campaign on Facebook include:
Increased Reach: By running an omnipresent campaign, businesses can reach their target audience across multiple devices and platforms, increasing their overall reach and visibility.
Enhanced Brand Awareness: Consistent and frequent exposure to a brand’s message across multiple devices and platforms can increase brand awareness and recognition.
Improved Customer Engagement: An omnipresent campaign can improve customer engagement by presenting a consistent message across different platforms, which can help build trust and familiarity.
Higher Conversion Rates: The campaign allows businesses to retarget potential customers across multiple devices and platforms, increasing the likelihood of converting them into paying customers.
More Cost-Effective Advertising: Running an omnipresent campaign can help reduce ad costs by optimizing ad placement and targeting, which can help businesses maximize their ROI.
Overall, the Facebook Omnipresent Campaign is an effective way for businesses to reach their target audience across multiple platforms, increase brand awareness, engage with customers, and drive conversions, all while optimizing ad spend.
“Targeted Lead Generation” – Getting More Targeted Leads that you follow up with to Aquire New Clients/Customers.
The Facebook Targeted Lead Generation objective for local businesses is a marketing strategy that aims to generate high-quality leads for a specific local business using Facebook’s advertising platform.
This strategy involves creating a lead-generation ad campaign that targets potential customers based on their location, demographics, interests, behaviors, and other relevant factors.
The goal is to encourage potential customers to provide their contact information, such as name, email, phone number, or address. By targeting the right audience with the right offer, local businesses can generate leads that are more likely to convert into paying customers.
Designed to generate leads for a business or organization. Here are some benefits of using a targeted lead-generation Facebook campaign:
Increased lead generation: With a targeted lead generation campaign, you can reach users who are more likely to be interested in your products or services, resulting in higher-quality leads.
Cost-effectiveness: Targeted lead generation campaigns can be more cost-effective than other types of Facebook ads, as they allow you to focus on the users who are most likely to convert.
Advanced targeting options: Facebook’s targeting options allow you to reach specific audiences based on factors such as age, gender, interests, and behaviors. This means you can create highly targeted campaigns that are more likely to be successful.
Retargeting opportunities: Facebook’s retargeting options allow you to show ads to users who have already interacted with your website or content, increasing the likelihood of conversion.
Improved lead nurturing: With targeted lead generation campaigns, you can capture valuable contact information and start nurturing leads through email marketing and other tactics.
Overall, a targeted lead generation Facebook campaign can be a powerful tool for generating high-quality leads, improving conversion rates, and providing valuable data and insights for future optimization.