Hey Chrissy, great chat and I know we can kill this. The OMNI is a completely New System for Mass Exposure. The Direct Targeted Traffic Campaign would be huge for you as well. A Heavy Marketplace Presence is Highly Recommended. We will be Targeting all the Local Auto FB Groups as well with Ads. No contracts and every plan is all-inclusive.

Google Rankings are important Especially the 3 pack Rankings. This Would Take a Well Planned Out Local SEO Campaign. Ranking would start to improve after about 3 months. We can definitely talk about starting an SEO campaign.

I figured summer is almost here, so a Paid Campaign would be best for Instant results versus 3 to 6 months.

My recommended AdSpend and Fees are Below. Where there is a lot of Competition we will need a slightly higher ad spend to compete.

Main Goals:

  1. Drive More Phone Calls For Apt
  2. Send Targeted Traffic To Your Apt Scheduling Page – https://www.bdrautomotive.com/appointments/
  3. Drive Foot Traffic
  4. Build Local Awareness About Your Services and Specials Each Ad Will Have The Ability To Call – Text – Visit your site 
  5. Targeting Gravy Jobs i.e. Brakes, Check Engine, Suspension, Exhaust, 30/60k Services, etc… Get them in and get them out, not tieing up bays or lifts.
  6. I would really like to push the Free Digital Inspection Service – a Lot of angles we can hit with that!

We will be doing this via Facebook and Instagram using:

  • Targeted Local Facebook MarketPlace Traffic Campaign (This is Huge!)

OMNI for Branding/Engagement/Traffic/Top of Mind

I put this together really quickly for you with a few Budget Options. I create everything, the client does not have to lift a finger… Creatives/Slideshow Videos/Images/Page Buildouts Etc.…

I never lock anyone into a contract, this campaign is month-to-month.  I do recommend a minimum of three months, but that is always your call.

These campaigns will run in the FB Marketplace as well as Facebook and Instagrams News Feeds, Reels, Storys, and Search Results.

With the correct Local Targeting, The Omnipresent Campaign is a strategy for your Facebook/Instagram campaign designed to get your ads in front of your targeted audience more often and develops a relationship between your business and your local ideal customers.

With Omni –Facebook/Instagram campaigns

They will know who you are and the services you provide. The audience sees different ads every day to avoid ad blindness.

I Create 10 different ad sets and give each one a frequency cap of one impression every five days. We want an ad of yours to be shown to your audience twice a day every day and we want to make sure that your audience is shown different ads each time so that they don’t get bored of them.

That’s what this campaign structure is allowing me to do, Create 5 Separate Ad Campaigns, 5 ad sets, and 10 ads for each ad set, and each one can only be shown to your audience once every five days which means your audience should see two different ads each day on a five-day rolling cycle.

With an omnipresent content campaign, you want your ads to tick a number of boxes and achieve different things there are four categories of ads you need to create Traffic ads, Branding ads, Engagement ads, and Top of Mind ads.

  1. Branding and Service Ad Campaigns, this campaign will deliver ads that I create detailing your business and what you guys do, etc… Including all Your company’s Info – Phone – Text – Website, etc...
  2. The Reach Ads (also known as Top Of Mind) will deliver different ads to your targeted audience that I create 2 times a week.  Including all Your company’s Info – Phone – Text – Website, etc.
  3. Engagement Ads Campaign will allow your audience to Like, Comment, Share, and Follow Your ads, posts, and your main FB/IG page. Including all Your company’s Info – Phone – Text – Website, etc.

Just so you can get an idea of a few Ad Examples

The omnipresent content campaign is designed to develop a relationship between you and your prospects, that process takes time, the longer you run an omnipresent content campaign the better your results will be.

Direct Targeted Traffic Campaign run Via the Facebook MarketPlace as well as All FB/IG News Feeds!

Direct Targeted Traffic To Website – Apt Setting – Phone Calls – Text Ads

Facebook targeted traffic campaigns can benefit Your Shop by reaching the right audience, increasing website traffic and Apt rates, retargeting opportunities, and optimization.

Running a targeted Marketplace Facebook Campaign in the Automotive industry has proven amazing results over the years for my clients! Anything auto-related that’s where people hang out.

My Main TRAFFIC Goal Here is To Drive Appointments on your Site and Via Text.

  1. Basic Targeted Omnipresent and Traffic Campaign for Facebook and Instagram $1,500 – 30 days
  • Ad Account Setup
  • Costs Include all Ad Spend (75% will go to ad spend – 25% will cover my fee)
  • Research Niche/Target Demo etc…
  • Omni Campaign Creation (Lots of hours to create but the results are AWESOME!)
  • I Create All Ad Creatives
  • Targeted Local Traffic Campaign For Apts, Texts, Calls, Website Traffic, etc…
  • Separate Engagement Campaign
  • Reach (Top Of Mind) Campaign
  • These campaigns will run in the FB Marketplace as well.
  • Daily Campaign Optimization
  • Full Monthly Reporting on Performance

2. > Increased Reach Targeted Omnipresent and Traffic Campaign for Facebook and Instagram $1850 – 30 days

3. > Agrressive Seasonal Reach (Better For Running Specials for the Season) Targeted Omnipresent and Traffic Campaign for Facebook and Instagram $2850 – 30 days

For Reference – I have years of experience running automotive campaigns 🙂

Please don’t hesitate if you have any questions.