Hey Stacy,

Facebook (actually a lot of platforms are dropping lead gen and moving over to OMNI) the leads are just NOT converting anymore, the competition even with adding more spend is still killing reach and impressions. I Have stopped running the Lead objective campaigns for everyone they are just not working as they have in the past.

Facebook is recommending that all businesses use Awareness, Exposure, and Engagement Campaigns (i.e. omni) For Generating Calls – Text – Messenger Leads – Followers

So…… I have moved everyone to the Awareness and Engagement Campaign Structure and it has been working great!  – SATURATE YOUR AREA WITH YOUR ADS – Calls, Text, Emails, Targeted Traffic to Your Site For Contact Form Fills

 

The OMNIPRESENT Structure is a completely New System for Mass Exposure. Instead of Direct Form Leads… I am using the ad copy and images to convert. 4 Points of Contact! In the copy we are allowed to use:

  1. A Phone Number that I generate for you for tracking
    • this number will fwd calls (with a whisper message when you answer “Targeted Leads 365” so you will know)
    • This number fwd TEXT messages to you as well
    • This also will allow split testing
  2. Targeted traffic to your Funnel/Landing Page
    • A direct Traffic Link will be placed in the copy of the ad and directed to the funnel page
  3. Messenger Campaign – Automated Facebook Messenger Leads. The ad will have a button “Message Us” (Name Email and Phone)
  4. Your Info Email Address

 

Main Goals:

  1. MASSIVE EXPOSURE! About 200 x’s the Reach and Impressions!
  2. Drive More Phone Calls For Apt
  3. Send Targeted Traffic To Your Funnel/Landing Page
  4. Build Local Awareness About Your Services and More Info – Each Ad Will Have The Ability To Call – Text – Visit your site or Funnel.
  5. Increase Followers
  6. Top of Mind! Your Radius Will be Constantly seeing about 12 Different ads in Ration Every Day!

We will be doing this via Facebook and Instagram using The OMNIPRESENT Structure.

OMNI for Reach/Engagement/Traffic/Top of Mind/Exposure/Followers

I put this together really quickly for you with a few Budget Options.  

These campaigns will run in the FB Marketplace as well as Facebook and Instagrams News Feeds, Reels, Storys, and Search Results.

With the correct Local Targeting, The Omnipresent Campaign is a strategy for your Facebook/Instagram campaign designed to get your ads in front of your targeted audience more often and develops a relationship between your business and your local ideal customers.

With Omni –Facebook/Instagram campaigns

They will know who you are and the services you provide. The audience sees different ads every day to avoid ad blindness.

I Create 10 – 12 different ad sets and give each one a frequency cap of one impression every five days. We want an ad of yours to be shown to your audience twice a day every day and we want to make sure that your audience is shown different ads each time so that they don’t get bored of them.

 

That’s what this campaign structure is allowing me to do, Create 5 Separate Ad Campaigns, 5 ad sets, and 10 ads for each ad set, and each one can only be shown to your audience once every five days which means your audience should see two different ads each day on a five-day rolling cycle.

 

With an omnipresent content campaign, you want your ads to tick a number of boxes and achieve different things there are four categories of ads you need to create Traffic ads, Awareness ads, Engagement ads, and Top of Mind ads.

 

  1. Branding and Service Ad Campaigns, this campaign will deliver ads that I create detailing your business and what you guys do, etc… Including all Your company’s Info – Phone – Text – Website, etc... As Well as Building Followers 
  2. The Reach Ads (also known as Top Of Mind) will deliver different ads to your targeted audience that I create 2 times a week.  Including all Your company’s Info – Phone – Text – Website, etc.
  3. Engagement Ads Campaign will allow your audience to Like, Comment, Share, and Follow Your ads, posts, and your main FB/IG page. Including all Your company’s Info – Phone – Text – Website, etc.

 

The omnipresent content campaign is designed to develop a Relationship and Trust. 

 

  1. Basic Targeted Omnipresent and Traffic Campaign for Facebook and Instagram $We can Chat – 30 days
  • Ad Account Setup
  • Costs Include all Ad Spend (80% will go to ad spend – 20% will cover my fee)
  • Target YourDemographics etc…
  • Omni Campaign Creation (Lots of hours to create but the results are AWESOME!)
  • I Create All Ad Creatives
  • Targeted Local Traffic Campaign For Apts, Texts, Calls, Website Traffic, etc…
  • Separate Engagement Campaign
  • Followers Campaign
  • Reach (Top Of Mind) Campaign
  • Daily Campaign Optimization
  • Full Monthly Reporting on Performance

2. > Increased Reach Targeted Omnipresent and Traffic Campaign for Facebook and Instagram $We can Chat– 30 days

3. > Aggressive Seasonal Reach (Better For Running Specials for the Season) Targeted Omnipresent and Traffic Campaign for Facebook and Instagram $We can Chat – 30 days

 

This Approach Is a New and Better Structure

Rick